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NAWBO
CALENDAR
Feb 5 Dinner Meeting: "Today's Economic Trends: What Do
They Mean for Your Business in OC?"
Feb 19 SUCCESS Teams Orientation
Feb 20 Members-Only
Mixer
Feb 28 New Member Orientation
Mar 4 Dinner Meeting: The Business
Revolution: Are You Part of It?
Mar 12 New
Member Orientation
Oct 10 Mark your calendar for our 13th Annual
Remarkable Women Awards Luncheon!
 DON'T
MISS OUR MARCH 4th DINNER MEETING: The
Business Revolution: Are You Part of It? with
moderator Lydia Welton. Join us for a panel discussing the
revolutionary changes that are affecting all companies, big to small.
You
don't want to be left behind as we learn about what we can
do to work smarter and maximize our potential as business owners
in this ever-changing and fast paced world...
- What can I be doing differently as a business
owner to stay current with technology, new media and digital
trends?
- How can I determine which ones will improve
my business and assess the return on investment (time and
money)?
- What are the must knows about new media,
(social networking sites, blogs, Podcasts, etc.), from a
marketing standpoint, keeping in touch with my core audience,
and even recruiting?
RESERVATIONS
WILL BE CLOSED AT 10AM ON MARCH 3rd...RSVP
TODAY!
NAWBO
EDUCATION CENTER (see
class descriptions on right)
Feb
28 How to Finance
Your Growing Business
Apr
22 Dare to Delegate: Stop Doing and Start Leading
AFFILIATE
EVENTS
Feb 12 WomanSage
Salon: Women in Transition
Feb 12 PCE: White
House Communications: Best Practices, Lessons Learned from a Former
White House Assistant Press Secretary
Feb 14 ICF-OC: The
Couple's Dialogue and "Feel Like a Dinosaur in the World of
Facebook, LinkedIn?"
Feb 16 Girl Scout
Council of Orange County: "From Dreams to Reality"
Feb 28 NLBWA: Business
Growth by Design
Feb 28 AWT: Women's
Technology Leadership Forum
Feb 28 ABAOC: Annual Lunar
New Year Celebration and Board Induction Ceremony
Mar 25 AWT: Disney
Keys to Excellence
WELCOME
NEW MEMBERS
Jennie Amante
Kathy Clark, KC Homes Inc.
Celina Coffman, Celina Coffman
Finance
Maureen Cronin
Linda Fini, The Bradley Group Mortgage and Real Estate Specialists
Laura Maria Garcia, RN, Irvine Regional Hospital
Kim A. Hutchinson,
At Your Service Bookkeeping & Training
Lorraine Madeline Reafsnyder, HR Advisors, Inc.
Shery Mansouri DDS
Alison Riback McKinstry
Victoria Romano, Europa Chic Handbags
Nancy Savenelli, Natural Health Centre
Arzu Simsek, Signs
by Tomorrow
Amy Stewart Kaplan
Kathi Tabrizi, Part-time Professionals
Susan Stratton, Med Management Solutions
Sandy J. Thigpen, Sandyle Enterprises
H Mickey Wilson MACP;
CGIT
MEMBERS
IN
THE NEWS
 Kim
Shepherd, CEO of Decision
Toolbox,
was featured in the January 3 OC Metro Business' cover
story on "Pump Up Profits: 14 Ways to Boost Your
Bottom Line." Also, a feature story bylined
by Kim was published
in the Monday Business Section of the OC Register on
January 7. The article was titled, "Generation Y: You don't
pick them, they pick you."
 Cynthia
Stamper Graff, CEO of Lindora
Inc., was part of
the January 24 OC
Register story
about OC Deputies and Santa Ana Police vying to lose weight
in the "Battle of the Badges." Lindora is running—and
covering the costs of—the 10-week program.
 Kimberly
Gerber,
NAWBO-OC's VP of Membership and CEO of Excelerate, received
full-page treatment, with photo,
in the January 17 OC
Metro Business. The article on Kimberly focused on ways
to enhance your company's sustainable value.
 Sondra
Ames, co-founder/Chief
Visionary of Wonderland
Bakery, was featured in the January
CHOC Foundation
Newsletter after hosting the Wonderland Tea Party for
CHOC cancer patients. Also, Allyson Wonderland Storytime
Bear by
Gund was featured as the Editor's Pick in January's OC Family.
 Zov Karamardian,
founder/CEO of Zov's, received coverage in the Daily Pilot and OC
Metro as part of
Newport Beach Restaurant Week; also coverage in Daily Pilot,
OC Metro, Tustin News and Great Taste for the February "Month
of Love" activities now under way at the three Zov's locations.
 Hilary
Kaye, NAWBO-OC's Director of PR/Marketing
and president of HKA,
Inc., offered the Tip of the Day of Jan
Norman's January 29
Blog (OC Register)—she recommended that business
owners who are "reluctant
speakers" tap into the Toastmasters organization.
Lorraine Reafsnyder, HR
Advisors,
is featured in a book entitled Seed Start-up and Venture
Investing: The Ins and Outs on Starting a Successful New Business.
The 274-page book guides investors, entrepreneurs and start-up
executives through the process of creating, funding and managing
start-up companies. Lorraine attracted eight new HR On-Demand
clients since December 2007.
Erin Stafford,
Stafford Image Consulting, was asked to be the fashion
expert on KDOC for two segments
on their morning show Daybreak OC. She also founded the
personal shopping program at South Coast Plaza, and was featured
in
an article on MSN entitled "How to Succeed in
the Fashion Industry."
KUDOS
Hilary
Kaye, president of HKA,
Inc., has been named one of
four recipients of the Vanguard Pillar Award, presented by
Vanguard
University to individuals in Orange County who exemplify outstanding
ethical leadership. Hilary is the recipient of the Pillar Award
in Business and will be honored with the others—including
national honoree Dennis Prager—on April 2 at The Grove
of Anaheim. HUGE KUDOS, Hilary!
 Moore
Benefits Inc. founder Kelly Moore is
one of 10 winners of the Make
Mine a Million $ Business competition in Los Angeles. She'll
earn money,
marketing, mentoring and technology assistance to help her
business grow
into a million-dollar enterprise. Kelly's win was
widely covered in local media, including the OC Register
and OC Business Journal. Congratulations,
Kelly!
MEMBER NEWS
Lydia
Welton, Principal of TEAMsmarts, has signed a contract
with Deloitte Consulting to provide leadership training and
coaching for new managers and senior managers in its Financial
Advisory Services division.
Eugenia Francis, TeaCHildMath,
says her workbook, Teach Your Child the Multiplication
Tables, has been published in Spanish for the Hispanic
market in the US and for international distribution. My TeaCHildMath
trademark is now registered in Mexico, the European Union and
Australia. She has donated 500 workbooks to military families
across the U.S.
 Gerrie
Adams' Xengaru
Fun Foods, was taken in to the new
Whole Foods in Irvine/Tustin during the holidays. Pizzettos
have also been taken on by RAINBOW® Natural Foods, a
wholesale distributor of natural and organic products based
in Colorado. Rainbow services over 1200 customers in the
central United States with more than 17,000 products.
 Debbie
Douglas, Douglas
Advisors, landed the Fresh & Easy
Neighborhood Market account, whose parent company is UK-based
Tesco—the third largest retailer in the world. Douglas
Advisors was selected above global PR companies for the U.S.
launch of 300 stores, and scored placements on every network
for the initial market launch.
 Michelle
Beauchamp, Sandler
Sales Institute, will be training
new TeamLogicIT franchise owners throughout the United States
and their existing franchises via tele-web on the Sandler
Sales system. They came as a referral from the Mission Viejo
franchise who is so happy with Michelle’s work, he
introduced her to the president.
Mickey
Stubler, Back
Bay Fitness, announces the March 3
opening date of her new studio. She says this has been a
huge undertaking—especially with what's happening in
the economy—and she accomplished it in three months.
Hilary
Kaye, NAWBO-OC's Director of Marketing/PR
and president of HKA,
Inc., is proud to announce
two new clients: Farmers & Merchants Bank and Susan's
Healthy Gourmet. Hilary and her team at HKA are providing
both companies with proactive public relations campaigns.
MEMBER
SPOTLIGHTS
 Judy
Fox Brandt
Fox & Company
With more than 20 years of experience in human resources management, Judy’s
work with FORTUNE 500 companies and others has earned her a unique reputation
as an authority in assisting organizations to hire the right talent. Her expertise
includes all major professions in a variety of industries. Judy launched her
own HR consulting practice, Fox & Company, in 2002, following 10 successful
years at Allergan... continued
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COMMITTEE
NEWS & NEEDS
PR/ADVERTISING
NAWBO-OC
members interested in helping with Public Relations and Advertising
outreach
are invited to join the PR & Advertising Committee. People
experienced in these fields are especially invited. Use
your skills to help NAWBO-OC continue to grow, plus and
enjoy wonderful networking opportunities among committee members.
Contact Hilary
Kaye, Director of PR/Advertising, to find out the date
of the next committee meeting and to let us know your interest.
Upcoming
Education Center Courses
Classes
will take place at Sunwest
Bank, 17542 East 17th St, #200, Tustin, CA. MAP
 How to Finance
Your Growing Business (February
28, 2008, 5-8pm) This course will introduce the concept
and components of financial vehicles and sources of capital.
Attendees will learn how to navigate through the complexities
of venture financing while managing the requirements
of potential investors and lenders. How to plan
a strategy for getting money—figure out how much
you need, what it will be used for and
how quickly you need it; the financial sources available
whether from friends and family, government agencies
or investors. Upon completion of this course, attendees
will have a basic understanding of the types and sources
of financing available for small business, and how
to access such
vehicles. Attendees should have a good
understanding of financial statements.  Dare
to Delegate: Stop Doing and Start Leading (April
22, 2008, 5-8pm) by Joan Friedlander, Lifework Business Partners.
Building a dynamic team is clearly among the best ways to
build a
successful
business. For many business owners, this is easier said than
done. Fearing
loss of control, extra work and the added expense, many wait
longer than
they should to get started. Any time you are complaining about
being
overworked or stressed out, poor resource allocation and time
management are
often the culprits. By hanging onto tasks, people and projects
that no
longer fit, you hinder your ability to grow.
MENTORING
The 2008 Mentoring applications are closed and
we have 40 women enrolled. Matching will be done in February
and the Kick-off/Training event for those involved will be
held March 7th at the Summit House Restaurant.
Congratulations to all mentees who have applied, and thanks
to all the wonderful mentors that have volunteered to help
another women business owner on her journey of discovery. For
questions, please contact Dee
Elliott, Mentoring Founder/Director at 714-813-7190.
Click
section TITLES and highlighted words for the full scoop!
THANK
YOU!
 A
big thanks to the OC Register's Jan Norman for
sharing her insights on the economy and ideas on how be
prepared for the best and worst. It was great to hear from
someone who has a constant pulse on what is happening with
business in Orange County and we appreciated the many tips
you gave on being proactive, staying profitable and getting
organized financially!
Thanks also to members who donated prizes
for our opportunity drawing:
- Steve Churm, Churm
Media - 1/2 page full-color ad in OC Metro
- Linda Casso & Miley
Waterman, Tuned
In Media - Gift card to Pottery Barn
- Mickey Stubler, Back
Bay Fitness – 4 private personal training sessions,
4 pilates lessons, gift certificates to Booster Juice
- Kathy Mardaresco, Gifts
With Sass - Gift card for catalog purchase
WANTS AND
NEEDS
Office space to share: Video
production company looking to share office space with
web marketing company. Contact Diana
D'Itri 949 643-9157.
Room for lease in Newport
Beach near airport in tranquil location. Use of fax, phones
available. Health care practitioner or someone in related field
preferred. Acupuncture practice currently in offices. Call
Kacie at 949-474-7079.
CORPORATE
PARTNER NEWS & EVENTS
 February
26, 2008: "The Five Secrets of Millionaire Women Business
Owners" featuring Mary Cantando, business growth
expert, author and entrepreneur. This Principal Financial
Group's Women in Business Teleclass is scheduled at 10am Pacific
Time. Space is limited. Pre-register at www.principal.com/women. An
audio archive of past teleclasses is also available.
 Brand-Building
Contest
Enter the HP "What do you have to say?" small
business contest today for a chance to work with professional
designers
through Logoworks by HP and receive an in-house printing package.
The contest runs from through February 28, 2008 and is open
to all small businesses located in the United States with 99 employees or less.
Free Online Classes from HP
Learn how to become a better presenter or find out how to launch
your first Web site. Register for a free, instructor-led
online class with NAWBO Corporate Partner HP. "How to
give a great presentation" covers the gamut of giving
an effective presentation using take-away materials, A/V
technology, and spoken content. "How to build you first
website" shows you that planning, designing, and implementing
a site is well within the capabilities. Enroll
before March 7.
NEWS FROM NAWBO NATIONAL
Take Action on Women Owned Business Set-Aside Program
At a January 16 hearing of the House Committee on Small Business,
NAWBO submitted testimony stating its disagreement with the
Small Business Administration's proposed rules on the women
owned business set-aside program. Read
the full statement. You can take action by letting the SBA know that the proposed
rules won't help women business owners win more government
contracts. Find
a list of action steps, along with talking
points to help you craft your message.
Raise Your Voice through NAWBO's New Action Center
Are you ready to make a difference on the top policy issues
affecting women business owners? Visit NAWBO's new Legislative
Action Center to access tools and resources that will make
contacting your elected officials easy. You can sign up to
receive alerts regarding key issues, track current legislation,
learn about candidate issues, and more! Take action today.
Help with Growing Your Business
Looking for insights on running, marketing and growing
your business? Head to NAWBO's new online article library
to read advice and ideas on everything from growth and marketing
to technology and team building. New articles will be added
every month, so check back often! Start
reading now. And don't forget that NAWBO-OC
has a wealth of expertise submitted by our chapter members...see
OC's articles.
Expand Internationally with NAWBO
Join NAWBO April 13 to 18, 2008, for its Women in Business
Trade Mission to the United Kingdom and Italy and take your
product or service to the global marketplace. This special
trade mission will help get you in the door with one-on-one
business meetings, in-depth market briefings, networking
receptions and more! Apply
by Feb. 28. Get ready to go global!
OTHER NEWS
 Business
Makeover by Style Network
The Style Network is looking for female-owned business
with at least three female employees to participate in
their new show called "The Peter Project." With
the help of a very successful Beverly Hills stylist, the physical space/storefront
of the business will be redesigned and the employees will get a makeover, updating
their image and appearance. The goal is to increase sales for the business!
Applicants can email Cheryl LaPlante, Casting
Associate at: CLaPlante@44blue.com with
a brief description of their business and background. Please
include any employees that work with you that also would like
to be included in the make-over process! The Style Network
is looking for any business with a physical space where customers
shop or get services. The more unique, the better—boutiques,
salons, day cares, florists, gyms, etc. No home-based businesses.
They are looking for women in Southern California ONLY and
are filming in February and March 2008.
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section TITLES and highlighted words for the full scoop!
YOUR
NEWS HERE... Members: CLICK for the news and ad submission form! PROMOTE YOUR BUSINESS!
(members only)
Member Showcase: The
cost of an exhibit at monthly meetings is $75 for a full table. see
details
Opportunity Drawings: Five gifts will be
given at each monthly dinner meeting. Donors will receive
mention on stage as well as a plug for your business. This
is a great opportunity for visibility and provides a wonderful
gift for a fellow business owner with whom you could become
connected. Required value for gift is no less than $50. see
details
Monthly Advertising: BIG audience,
detailed ad! NAWBO-OC's monthly e-news, which
is sent to our full mailing list (1500+), accepts
up to three member ads per issue. $50/issue. see
details
Banner Ad: Make an impression
on a BIG audience! Our website is viewed by 3000+
potential customers every month! $100/qtr. see
details
Member Spotlight: Help
other members get to know you better
by telling us what you do, why, and how
you do it. No cost. see
details
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