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NAWBO
CALENDAR
Feb 19 New Member Orientation 5:30pm-7:30pm
Feb 24 Members Only Mixer, hosted by Nicole Anderson, Anderson Law Group, Inc.
Mar 3 Monthly Dinner Meeting
Mar 6 2009 Mentoring Kick off at Summit House Restaurant
Mar 11 What's Your BQ?: How to Add Customers, Subtract Competitors and Multiply Profits with Brand Quotient™
Mar 11 OC's Largest Mixer
Mar 18 New Member Orientation 7:30am-9:00am
Mar 23-24 NAWBO Public Policy Days
Apr 30 New Member Orientation 5:30pm-7:30pm
May 15 NAWBO Ventura County 11th Annual Bravo Awards
May 21 New Member Orientation 5:30pm-7:30pm
Oct 16 Remarkable Women Awards Luncheon
DON'T MISS OUR March 3rd MONTHLY MEETING
TRUST YOUR BRAND:
Optimizing the momentum of your personal brand . . .
by Glenn Llopis
"You can't invent, you can't innovate, you can't grow, you can't give, you can't lead - you can't truly live - if you don't Trust Your Brand."
Your brand is the single most important asset that you bring to the table. It is critical that you recognize that realism is not negativism. Knowing yourself, taking personal stock with an objective eye, you almost always best know how you can contribute in a positive way. You create the person that your organization depends upon, and you should be the one that defines your role in life.
This keynote will address the evolution of personal branding, discuss how many of its original elements are flawed and how one's ability to trust their brand is the ultimate solution (especially during these uncertain times). We will reveal the five (5) skills that are necessary for individuals and organizations to trust their brand.
RESERVATIONS
WILL BE CLOSED AT 10AM
ON March 2nd . . .RSVP
TODAY!
NAWBO-OC Board News
Darlynn Morgan Accepts Legal Counsel Position on NAWBO-OC Board of Directors
Newport Beach based attorney, Darlynn Morgan, was recently appointed to the National Association of Women Business Owners (NAWBO), Orange County Chapter's Board of Directors as Legal Counsel. "I 've been involved with NAWBO for many years now, since I first started my business. It is the premier organization for women business owners in Orange County and I am delighted to serve on the Board," says Darlynn Morgan.
Attorney Darlynn Morgan has been practicing law in Orange County, California since 1996. After graduating top of her class from Loyola Law School, she served as a judicial law clerk and practiced at a litigation firm in Orange County until 2005 when she founded Morgan Law Group. In addition to being a Personal Family Lawyer!" with the Family Wealth Planning Institute, Darlynn is on the Board of Directors for Mission Valley Bank, a member of the California State Bar, Trust and Estates Section, Wealth Counsel, LLC, and the Wealth Counsel Advisors Forum. She has been quoted and published in various media and is a frequently requested speaker for private and community groups.
NAWBO-OC Members: Nominate Your 2009-2010 Executive Board
Serving in a leadership position in NAWBO-OC is a very rewarding experience. As business owners, it is important that we constantly sharpen our business and leadership skills, as well as broaden our business network. Contributing your time, energy and expertise as a NAWBO-OC leader can make a positive impact on the bottom line of your business and, at the same time, make a positive difference to the success of other women.
The deadline to submit Nomination Forms is Friday February 27, 2009. Candidates will be interviewed on April 2nd and the Nominating Committee will announce its candidates at the April 7th dinner meeting. A Petition Process will follow this and the final slate will be announced at the dinner meeting on May 5th. Ballots for the election will be emailed after the announcement.
Self-nominations are welcome!
Barri Carian
Immediate Past President
Nominating Committee Chair - NAWBO-OC
Click here to download the nomination forms
AFFILIATE
EVENTS
Affiliate organizations are local groups that share common goals and values with NAWBO-OC. To view current affiliate members and see detailed calendar listings, please click the link above.
Feb 13 ICF, International Coaching Awareness Day
Feb 26 Tustin Chamber of Commerce, Membership Mixer
Mar 3 WomanSage, Reinvent Yourself! Workplace solutions for women 45-plus
Mar 11 OC's Largest Mixer
WELCOME
NEW MEMBERS
Brooke Fessler The Cause Shoppe
Karen Nixon Nixon Benefits
Karen Lee Baggett Emerge Investments, LLC
Elaine Marshall Empowered Public Relations
Jill Cynthia Richling
Dawn Fairchild-Newsom Citizens Business Bank
Christine Du Vall Wine Styles
Jennifer Elizabeth Kosareff Shoppers Insight
Manal Richa The MarCom Network
MEMBERS
IN
THE NEWS
On Jan. 20, Zov Karamardian was the subject of an article in the O.C. Register announcing that Food Network stars Michael Symon and Marc Summers will attend a fundraiser for the James Beard Foundation at Zov's Bistro in February.
Sandra Robbie has started a YouTube series called Mendez News Network to publicize information about the landmark Mendez vs. Westminster case that was the subject of her award-winning documentary. The first report, Mendez News 1, hit computer screens on January 31.
Cary Booth, VP at Madison Street Partners, co-authored the article "Managing and Minimizing Leasing Costs in a Recession" published in the Jan. 12 issue of California Real Estate Journal. This is a must read if you lease office or other commercial space.
Kathy Dawson, founder and president of staffing company Dawson & Dawson, Inc., was featured in the December 2008 issue of Staff Digest, a nationwide publication. In the article, Kathy shares some tips about starting a staffing business in this economy.
Elise Rainey of Image by Elise, was the subject of a full page article in January's Orange Coast Magazine. Elise is a licensed specialist who uses the latest skin-care and makeup techniques to help women bring out their natural beauty.
We're ready to spread good "news"! All Members in the News items should be sent directly to Judy Rose at rose@jlrco.com. Please be sure to include the name of the publication (or TV/radio program), the date your "news" appeared, and a brief summary of the content. Also, be sure to include the word NAWBO in your subject line.
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NAWBO EDUCATION CENTER
What's Your BQ?: How to Add Customers, Subtract Competitors and Multiply Profits with Brand Quotient™
March 11, 2009, 9:00 a.m. - Noon
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Sunwest Bank
17542 E. 17th Street
Suite 200
Tustin, CA 92780
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Instructor: Sandra Sellani, The Sellani Group Brand Strategists
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$50 Members, $65 Nonmembers.
Price includes a copy of Sandra's book, What's Your BQ?
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You might know your IQ, or even your EQ, but what's your BQ? It could be the most important business question you will ask and answer this year. Author Sandra Sellani can help you determine your Brand Quotient with a 10-minute BQ quiz you can take online prior to the event. The test will give you an instant snapshot of your company's brand strategy, alignment, communication, and execution to help you determine whether or not your brand has a sustainable competitive advantage. Then, come to the hands-on event to learn how to improve your score - and your brand - with Sandra's systematic and proven processes. You'll walk away equipped with the following knowledge and skills:
- The 2 Golden Rules of Branding Every Business Owner Must Know
- The 4 Most Important Letters in Branding: VRIO - What They Represent and How They Can Impact Your Bottom Line
- How to Conduct Brand Communications Audit (without it, you could be sending your clients and prospects the wrong message)
- How Your Sales Team Can Dilute Your Brand Faster than Your Competition
- The Importance of the "One-Liner"
- The Top Common Branding Blunders & How to Avoid Them
- What Your Clients Can Tell You About Your Brand
- Brandstorming: How to Unlock Your Creative Side and Find Daily Inspiration to Building Your Brand
In today's environment of business scandals, product recalls and increased media scrutiny, a company's brand isn't something that can be taken for granted. Add in the fact that 80 percent of new brands will fail upon introduction and another 10 percent fail within five years, knowing your Brand Quotient is more important than ever. Learn from Sandra's methods, put her strategies into practice, and build your own inimitable and enduring brand.
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NAWBO Blog on the OC Metro Business Blog Page
Are you reading the NAWBO Blog?
If you're not, then you're missing out on some great info, insights, and opinions being shared by a group of your fellow NAWBO members on the OC Metro Business Blog page. Here are the posts we published in January.
Facebook - A Garden on the Internet by Judy Rose, January 27, 2009
At the urging of those who know more than I about all things Internet, I put up a page on Facebook... (more)
Hit the Deck or Counter Attack? by Barri Carian January 21, 2009
A friend of mine, Larry Cassidy, recently wrote: "... as a brand new Marine Corps infantry officer in 1959, one of the first things I was taught was to never, ever (EVER!) hit the deck and hunker down in an ambush... (more)
Not "Grown Up Digital" by Hilary Kaye January 14, 2009
I like to think I'm fairly open-minded and progressive. (OK, maybe not all agree with this assessment.) Still, I readily admit I'm a Baby Boomer, and this gives me a certain life perspective quite unlike... (more)
You can catch up on all the past NAWBO posts plus those written by others in the OC business community here.
And be sure to join the discussion by adding your comments.
THANK
YOU!
The Programs Committee would like to thank Mark Romero for our energetic February dinner meeting!
Showcasers:
The NAWBO-OC Board wishes to thank Farmers & Merchants Bank for graciously offering to host the 1/2 yearly board retreat and luncheon later this month. This retreat is vital to the strategic planning for the chapter, so the generosity of Farmers & Merchants Bank is very much appreciated.
Kudos
Stacy McCullough, Realtor, EcoBroker®, CIPS-Earned the EcoBroker® designation allowing Stacy to help owners market properties with green features, save money, live comfortably, through energy efficiency and environmentally-sensitive choices, and assist buyers desiring cost-effective and energy-efficient home acquisitions.
Committee News & Needs
NAWBO-OC is Active in Community Events
On January 19, Christina Becker, Financial Advisor with Smith Barney and Tradeshow and Event Committee Chair of NAWBO-OC, attended the SCORE Women in Business Breakfast on behalf of NAWBO. There were approximately 85 women business owners in attendance. We received a very warm welcome from the SCORE counselors who are very supportive of our organization. The NAWBO table was very active with women inquiring about membership and eager to learn about the benefits of becoming a member.
On February 11th, Christina Becker represented NAWBO at the Newport Beach Chamber of Commerce's networking breakfast. There were approximately 50 people in attendance, about half of whom were women. There was a lot of interest in membership and our upcoming dinner meeting on March 3rd. Many of the women had heard of NAWBO but were not familiar with the dinner meetings, mentoring or education so the event was a great way to get our name and benefits of membership out there.
The Tradeshow and Event Committee is working hard to get NAWBO's name out in the community as the premiere networking organization for women. Our next scheduled event is OC's Largest Mixer on March 11th.
NAWBO-California
Public Policy Day Summit - March 23 & 24
Annually, the leaders of the California chapters meet in Sacramento with California's legislators about issues that affect our business and the California economy. We expect 60+ chapter and community leaders to attend. This event includes a 4-hour visit to the CA Delta region on Monday to learn about the water crisis in the state, hosted by the Metropolitan Water District, and a four hour morning conference and luncheon to learn about the many issues impacting business in California on Tuesday, March 24th. The Summit concludes with afternoon visits with legislators at the Capitol building.
Things You Should Know About:
- AB32, a bill that is going to improve our environment is also going to increase our business expenses can we afford it?
- Workers comp rates are up 8.9% for 2009
- We are months away from an all-out drought with water rationing
- How much could Universal Health Care cost business owners?
- California is in a financial crisis
How will these issues impact your business this year? Join NAWBO California in Sacramento and let your voice be heard. Visit www.nawbo-ca.org to register.
NEWS FROM NAWBO NATIONAL
NAWBO News
Stay up-to-date with the latest NAWBO news stories and features -- from tips on how to cope in the challenging economic environment to the latest updates on high-profile women in the news. Click here.
Women Entrepreneurs
If you want to know where women entrepreneurs are growing and thriving, NAWBO can help you find the answer. Check out NAWBO's newly updated online chapter map that highlights the influence of women business owners across the country.
Wants & Needs
Executive Suites available in Orange, with several different size Suites now open.
Includes: receptionist, conference room, kitchen, DSL, copiers & printers, HIPA certified, and more.
Located close between the 55, 57, 91 & 22 freeways call Cathy Daugherty with questions 714 288-6033
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PROMOTE YOUR BUSINESS! (members only)
Member Showcase: The
cost of an exhibit at monthly meetings is $75
for a full table. see
details
Monthly Advertising: BIG audience,
detailed ad! NAWBO-OC's monthly e-news, which
is sent to our full mailing list (1500+), accepts
up to three member ads per issue. $50/issue. see
details
Banner Ad: Make
an impression on a BIG audience!
Our website is viewed by 3000+
potential customers every month!
$100/qtr. see
details
Member Spotlight: Help
other members get to know you better
by telling us what you do, why,
and how you do it. No cost. see
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